New York’s hottest pitch concept is, Aquaphoria! It’s got everything: hand-drawn branded visuals, mixed media executions, pithy one-liners that personify skin, even lips sitting on a therapist’s couch.
But really. This campaign helped usher a legacy brand into the elusive world of social media, giving them a unique persona and an edge. The campaign leveraged Aquaphor’s thousands of positive reviews (their crown jewel), bringing them to life with refreshing illustrations that spoke to a younger demo. Double-tap city.
